Support Movember with a #ShoeStache


Allen Edmonds_CEO_Movember_ShoeStache_November

It’s time to grow some facial hair and help to change the face of men’s health. Yup, it’s MOVEMBER 2014, and this year, we’ve thought we’d join the cause in a unique Allen Edmonds way — ShoeStaches! Join us in an effort to have some laughs, grow some ‘stache and raise some cash for men’s health.

As you know, growing a mustache for “Movember” has become an annual practice to raise awareness of charities associated with men’s health issues, including prostate cancer. At my age, I’ve lost friends to, and fortunately had many more survive a battle with this pernicious disease. We’re initiating “Allen Edmonds Movember” in honor of all of them in my friendship group and in yours.

We’ll be hosting a social media promotion throughout the month to help spread the word about this great cause, and we ask for your help to get the ball rolling.

Here’s the plan:
1. There will be free shoe-kilties available at each Allen Edmonds store location for you to take home. Pick up a kiltie and snap a picture of your “ShoeStache” on your shoes.

2. Post your photo to Instagram or Twitter using the hashtag #ShoeStache. We’ll display all photos in our hashtag gallery¬†at¬†

3. Wear your kilties to work or more socially and tell people about the Movember campaign to grow awareness of the cause. Or, pass along your kilties to friends and family to join in. The more, the merrier.

4. Please consider making a donation to your favorite men’s health research foundation. We’ve created a team on the Movember website where you can submit your contribution.

Kilties should be available in all stores by November 1st, and the hashtag gallery will go live on Halloween. We’re looking forward to having some fun with this and really hope you decide to participate.

Best wishes,