Rediscover America Sales Event 2015

Today is one of the most exciting days of the year for Allen Edmonds, not only for those of us who work here, but also for our loyal customers. It’s the start of our best sale of the year—the sixth annual Rediscover America Sale, which runs through October 13th.

Each year at the end of September and through Columbus Day, we celebrate the fact that Allen Edmonds has been handcrafting shoes in the United States since 1922. While nearly all other American shoemakers have taken their manufacturing off-shore, we’ve persevered as a domestic manufacturer — thanks to the dedication of our employees and especially to the support of our faithful clientele, all of whom share our values of hard work, determination, quality, service, and integrity.  We’re privileged to be the shoe company for countless numbers of the best leaders in all walks of life.  It’s an honor to serve them.

We’re proud at Allen Edmonds to be using the time-tested, highest quality 212-step construction process  in our Port Washington, Wisconsin manufacturing plant. It’s careful, time-consuming work, and we only use the best materials available from the USA and around the world.

As in past years, during our Rediscover America event, we’re offering 13 different shoes styles—one for each of the original American Colonies— at our best prices of the entire year. These prices—as well as amazing savings on selected clothing styles, business leathers and other Allen Edmonds branded accessories—are available at our retail stores and at, making Allen Edmonds both easy to discover and hard to beat.

This year, there’s one new style that sort of sums up everything we stand for—American style, craftsmanship, hard work, dedication and perseverance—it’s the Normandy boot. Inspired by the boots worn by the greatest generation who labored through the Depression and put their lives and America’s values on the line to win World War II, these boots are made from premium and distressed materials to exude authenticity and quality. Check out this video that shows a contemporary take on how to lace your boots so can you assert your individuality while making your own history.

As always, THANK YOU!  We’re grateful for the incredible support we receive at Allen Edmonds.

Best wishes,